Notices, Meetings & Fams



Dear Sapphire Year traveler

Thank you so much for making this so memorable.

We are all feeling really full of ourselves about the 45th Hawaii Product Seminar.

The 12 travel agents selected to experience the Molokai pre HPS trip with Julie-Ann and her team regaled us with their tales. And fashions!

It all comes from seeing our ASTA chapter name in brilliant lights at the Westin Maui AND
then the totally decadent sugar presentation of Nor Cal ASTA's logo by the  talented chefs
at the Fairmont Kea Lani.

All of this, along with the very warm aloha everywhere we went makes us feel very special indeed.

Paula did this. Assisted of course by Paul Demers and Antonio Paez. Paula deserves all of the credit.

The full days were totally balanced by experiences, hotel types and always the people.

Hawaii is our Ohana. I doubt there is any other travel trade show in which one is greeted by "Aloha.
Mahalo. We love you."

I watched Paula and also Paul D. at the Royal Lahaina reception just singing away. Both with relaxed
smiles on their faces--clearly Paula knew all the words. Priceless. I also watched June Pagdilao enjoying
every minute of that special evening as much, if not more than we did. He also instigated the early celebration
of Len and Jane's upcoming 50th wedding anniversary with the lovely Hawaiian Wedding Song for them to dance.

Thank you to each one of you for your generous contribution to the Maui Food Bank.

Paula again! This was a side of island life we did not know. Such a contrast to the beautiful setting and delicious lunch we had with our friends at Mana Kai Maui. I know we will be diligent about passing this information to our passengers. 

Rainbows and rain--lovely combinations. Our warm friends at the beautiful Hyatt Regency Maui opened our Hawaii Product Seminar with  a beautiful  evening on their new outdoor area--complete with music and happy greetings. And it just kept building with each site--just better and better.  Finishing this sapphire year at the gorgeous Fairmont Kea Lani --so very typical of ALL the wonderful hoteliers we visited.

Paula again--the Lona Ridge Estate--what a find, what an experience! (see group picture attachment)

If I listed every single special welcome we received this letter would be far too long. We loved having Christine from Hawaii Visitors and Convention Bureau, Sheila from All About Tours and Jackie from Pleasant Holidays/Journese travel with us.

Maui Visitors Bureau--in spite of their great sorrow with the sudden loss of Chris which we share--all of their arrangements were perfection.

Just in case you want to send to a MAHALO note to our wonderful suppliers, I am sending you an attachment list.

There is not enough richness in the word MAHALO to express how grateful we are.  You are all very dear to us, and we thank you for your kindness, and gifts in return.

Until we meet again,


Marilyn Zelaya
Chapter President


Dear Friends,

From the bottom of our hearts, the travel agents participating in Nor Cal ASTA's 45th--the Sapphire-
Hawaii Produce Seminar--thank you.

Each and every one of you.

For our friends at the Maui Visitors Bureau--we share your deep sorrow losing Chris. All of your arrangements were the usual perfection. Thank you.

For our generous hoteliers--we loved the pride you have in your beautiful properties. Thank you for the
time given to show off the wonderful choices our passengers have staying with you.

For our activities companies--thank you for welcoming our passengers to all the excitement you offer.

For our dear friends from the island visitors bureaus. Each of you offer us a unique look at your
beautiful island. And thank you especially for sharing your heritage.

The agents who experienced Molokai were almost obnoxious reminding the rest of us the incredible time they had with Julie-Ann and her team. Thank you.

Our airline friends from Hawaiian and Virgin America delighted us with their presence and their PRESENTS of tickets. Thank you.

Thank you to Christine from Hawaii Visitors and Convention Bureau, Sheila from All About Hawaii and Jackie from Pleasant Holidays/Journese for traveling with us.

All of you, all by yourselves share a true Ohana with us. We are deeply grateful.


Marilyn Zelaya
Chapter President

More travel agents will have the chance to benefit from ASTA’s white papers, webinars and benchmarking research. More travel agents will have the opportunity to promote themselves to consumers thanks to a profile on ASTA’s consumer website,, and more travel agents will be able to take advantage of chapter and social networking and education opportunities. ASTA will be stronger and more effective in protecting your interests on Capitol Hill by representing travel agencies, managers and employees – more agents, more influence.

Dear Megan, Melissa, Randy, Eric, David, Chaz, Gillette, Kelly, Robin, Rolf, Brian, Carol, Greg, Beth and Wendy

When you take a quiet moment on Thanksgiving Day, do reflect that you are all held with great affection by the travel agents of Nor Cal ASTA.

Thank you all--each one of you--for the effort you bring to attend our annual event.

It was just wonderful.

Now if we could just get the CHP to block all traffic for us it would be perfect.

You might recall that Scott Pinheiro created the more personalized presentations for cruise night several years ago. We don't want same old same old meetings.  And here is the key for you--agents remember your products better when your own personalities shine through.

SAVE THE DATE: November 16, 2017. Same place, same dinner, same chocolate turkey!  And same grateful welcome from us all.

Marilyn, Scott, Audrey, Antonio,  Paul D., Chris, Annette, Paul T., Les, Paula, and  Maureen  (who FINALLY made it down from the mountains).

Happy Holidays!


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