President's Call to Action

Dear Members,

Your ASTA membership gives you access to valuable industry resources, news and updates; connects you to a network of serious travel professionals; and promotes YOU to consumers as a true professional through your consumer profile on

As your connection to ASTA Headquarters, I wanted to make sure you do not overlook some of these valuable, member only resources that will help you make well-informed decisions as a business owner and front line agent. Remember, you must be logged into your account to access.

NCFs White Paper - As an advocate of the travel agency industry, ASTA has prepared this white paper to help you understand the role Non-Commissionable Fares (NCFs) play in cruise sales both historically and currently.
  • ASTA's Travel Agency Benchmarking Series - Member Only Summaries
  • Financial Benchmarking Report
  • Global Distribution System Report
  • Niche Markets Report
  • Technology & Web Usage Report
  • Labor & Compensation Report - Coming Soon
  • Service Fee Report - Coming Soon
Making Tough Business Decisions: Indispensable Research for Measuring Travel Agency Success

We look forward to having you attend our Chapter events this year.

Best wishes,


Marilyn Zelaya
Chapter President


PRESIDENT                           Marilyn Bell Zelaya

PAST-PRESIDENT                  Scott Pinheiro

1st VICE PRESIDENT              Paul Demers

2nd VICE PRESIDENT             Chris Minoletti

TREASURER                           Annette Weber

SECRETARY                            Audrey Cooper

CHAIR, ASTAPAC                     Paul Taylor


AFFAIRS COMMITTEE             Les Burger

PRODUCT SEMINAR                Paula Quon

EXECUTIVE DIRECTOR            Antonio Paez

Upcoming ASTA Events
We hope you'll join us at one of our upcoming shows!

Upcoming Chapter Events:

HPS/The Island of Hawaii -
October 26/31, 2017

"Cruise Night".-
November 16, 2017 - Basque Cultural Center, So. SFO


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